Human Research Precis Coursework Example | Topics and Well Written Essays - 500 words

Human Research Precis - Coursework Example Prominently, the doctor must be sure that the treatment alternative that they suggest is ideal while as yet maintaining the patient’s rights. On the off chance that for example a randomized clinical test is being led to analyze treatment alternative An and B, and the doctor transparently lean towards treatment choice A, they should illuminate the patient about their inclination yet ought not constrain them into getting tied up with their inclination. All doctors have a commitment to acquire their patients educated agree to treatment and can achieve this by disclosing to the patient the advantages and dangers of the favored other option and elective alternative and permit the patient to pick their favored decision if that is conceivable. A sensible option is to attempt treatment elective An or permit the patient to take an interest in a randomized clinical test looking at the treatment alternatives. Clearly, when a preliminary is accessible, enlistment in a heedless clinical test is an unrivaled remedial other option. Regard for patient’s values is a focal motivation behind educated assent and doctors must think about it in conveying treatment. Marquis further notes that a few patients may lean toward taking part in a randomized report that will decidedly add to clinical advancement and improvement or revelation of angles that will improve the wellbeing of patients in future as opposed to just after the unwarranted proposal s of doctors. Important, a doctor can suggest a treatment just as ask the patient whether they are eager to share a randomized clinical test just to guarantee that their assent openly communicated. What’s increasingly, a chance to contribute in randomized clinical preliminaries is morally admissible and ethically mandatory. The situation of whether to include patients in randomized clinical tests can be settled by taking educated assent sincerely. Offering patients an opportunity to take an interest in the randomized

How to Write a Job Application Essay

Potential businesses regularly need more than introductory letters and continues; they need to realize how well you communicate, handle unconstrained errands and follow headings. On the off chance that you need to nail your employment form article, don’t surge. Take as much time as is needed and twofold check your work. Recall without establishing a decent connection with paper, you won’t find the opportunity to establish a connection face to face. Adhere to Instructions Pay close consideration regarding the directions. Bosses frequently use employment form expositions, to some degree, to decide if you’ll be a solid match for their organization. In the event that you go off-subject in your article, they’ll know without meeting you that you experience difficulty following headings. As you set up your paper, ensure you answer the inquiry they’re posing to no more, no less. Likewise, stay with the parameters set, the extent that the length, arranging and text style. In the event that no parameters are set, attempt to make your exposition no longer than one page. Your potential boss needs to peruse an article, not a research paper. Conceptualize Take notes on your exposition before you start composing the genuine draft. Maybe you have a few thoughts regarding how to start, or a few points from which you’d like to move toward the article subject. Think carefully meeting to evaluate various thoughts and locate the one that suits you best. Diagram Your Essay As the draftsman of your article, you’ll need a strong outline. Utilize a couple of sentences each to sum up your proposition explanation, your basic section, your supporting passages, and your decision. Utilize the diagram like a guide to decide if your paper is going the correct way. Ask whether your presentation bolsters your theory. Do the supporting passages bolster the presentation? Does the end sum up the central matters? Taking a gander at the stripped down of your article will enable you to comprehend what works and what doesn’t, and what should be included or removed. Be Specific Clarify and succinct explanations in your article to keep your potential employer’s intrigue. Cease from utilizing obscure expressions. For instance, rather than composing, â€Å"I’m a decent worker and I love to work,† compose, â€Å"I demonstrated that I love to work when I filled in as director for ABC Company’s weekend activity †we effectively campaigned to have the workplaces opened during the ends of the week, so representatives can make up for lost time with desk work and gatherings without the interruption of customers calling.† Show and Prove Your request for employment paper ought to give away from to back up every one of your cases. Rather than, â€Å"I’m an extraordinary salesperson,† state, â€Å"In my last position, I had the most elevated record in my whole locale for three back to back quarters.† Instead of, â€Å"I’m great with people,† state, â€Å"Due to my remarkable help aptitudes, I had the most elevated number of rehash clients in the region. Individuals mentioned me by name.† Be Professional Regardless of whether you are given artistic freedom, perceive that this article is your potential employer’s first look at your work persona. Don’t put anything in the article that you wouldn’t need to tell her directly. Treat the paper like a meeting and compose likewise.

Sexual Assault Scenario, which ill attach. The question related to the Essay

Rape Scenario, which sick connect. The inquiry identified with the situation is Using research proof, distinguish and talk about - Essay Example The medical attendant is every now and again one of the primary contacts to rape casualties after the damaging episode. In this manner, medical caretakers can be imagined to have a special situation to perceive, treat, and backer treatment for survivors of assault. In certain nations, crisis medical attendants have a chance to get to preparing as a Sexual Assault Nurse Examiner. The Sexual Assault Nurse Examiner typically has abilities, for example, history taking (with respect to clinical and ambush), physical assessment, legal proof assortment, example assortment for serology, toxicology, and microbiology, documentation of discoveries, prophylactic treatment, revealing necessities, referral sources, promotion administrations, emergency intercession, passionate help, educated assent and patient rights, release guidelines and development, and court declaration (O'Brien 532). Assault is extensively a legitimate term and not a clinical term, and the job of the medical attendant isn't t o decide if assault has happened, as this is the obligation of the courts. In any supposed assault situation, the nurse’s duties include the accompanying: (1) documentation of important history, (2) cautious physical assessment, (3) brief mediations and treatment of physical wounds continued in the difficulty, (4) mental help and courses of action for future follow-up directing, (5) social affair of legitimate proof, (6) anticipation of venereal illnesses, and (7) counteraction of pregnancy, if the patient so wants (Sommers 270). Medical caretakers have a moral, moral, and legitimate commitment to report occurrences of misuse. Medical attendants assume a principal job in screening for maltreatment by keeping an eye out for the warnings of misuse, particularly wounds continued from a rape. The medical attendant should find a way to help the patient (Riviello 22). The attendant has a principal job to profit a protected domain for the 19-year old woman, treat the wounds continue d over the span of the assault, inspect, tune in and archive the realities. Promptly on appearance to the human services office, the medical attendant should usher the casualty to a private, peaceful, agreeable territory. The attendant should most importantly acquire assent from the patient before starting history, also during each period of the physical assessment and assortment of proof (Smeltzer, Bare, Hinkle and Cheever 1620). The most reasonable methodology when thinking about the assault casualty incorporate building up a confiding in relationship with the person in question; treating every single squeezing injury (for this situation organizing genital injury so as to quit dying), and afterward recording a succinct, true, record of the case, comprehensive of the patient’s account that subtleties the time, area, and nature of the contention/occasion and the gatherings engaged with the scene. Being alert is fundamental in benefiting mediation for a difficult that may, in certain examples, go undetected. The medical caretaker ought to consistently guarantee the patient of her security, and ought to guarantee that the patient has organization. It is best that an assault emergency advisor or a social laborer be available all through the assessment (Riviello 24). In the event that such people are inaccessible, the patient can be allowed to have a companion or a relative remain with her. On the off chance that present, dangerous wounds (in t

Green Packaging International Business Issues Assignment - Free Essay Example

Green Packaging International Business Issues Assignment Table of Contents Green Packaging and World Hunger Page 3 Impact on Packaging Industry and Consumers Page 3-4 Dealing Green Packaging and World Hunger Page 4-5 Possible Solutions Page 5 Green Packaging and China Page 6 Reflection Page 6 Works Cited Page 7-8 Green Packaging and World Hunger According to the Packaging Association, over 30 percent of all food produced globally is wasted. More specifically, each year, worldwide, a third of all food is thrown away or lost, while more than 800 million people suffer from hunger. (Harris, 2014) Improper packaging design is one of the reasons cited for food and beverage waste around the world. As a result, the packaging industry has been asked to come up with innovative green designs that will help prevent food discarded. Sustainable packaging solutions are just one of the ways to bring more food to more tablesà ¢Ã¢â€š ¬Ã¢â‚¬  helping million s of people around the world who suffer from hunger. The packaging industry itself is extended all around the world and this issue impacts international sectors in multiple ways. Though it is not the first time green packaging has come into vision, the call to change up designs in the packaging industry for a more green approach will cause business and companies to go out of their way to create alternatives in order to prevent food waste. Overall, it will be a global effort to research the various wastes in supply chains and to identify packaging opportunities for innovation in saving food and feeding the hungry (Harris, 2014). Impact on Packaging Industry and Consumers The Food and Agriculture Organization of the United Nations created the PAC Food Waste initiative in response to a recent report regarding food waste and hunger around the world. The organization estimated that to ensure the worldà ¢Ã¢â€š ¬Ã¢â€ž ¢s population could be fed; food production must increase by a pproximately 70 percent. However, it was stated that during the path from farms to markets to consumers, more than 33 percent of all food produced is lost or wasted (Harris, 2014). Undoubtedly, by the percentage loss of food in the chain, the business industry itself is not very efficient nor productive with transporting its goodsà ¢Ã¢â€š ¬Ã¢â‚¬  causing a major loss and reduction in various aspects such as in money, time, and products themselves. With this request for sustainable packaging in foods and beverages, green packaging requires more research and documentation when being designed. More initiative from the packaging industry and consideration of materials, processing, and its life cycle have to be taken. Sustainable packaging is not just the vague concept of green movement that many businesses and companies around the world have been trying to include in their products over the past years (Sustainable Packaging, 2014). Green packaging today has evolved into something m uch more and only recently has the world realized fixing up the packaging industry can help feed the globe. Regarding consumers, the issue of green packaging and hunger has more likely impacted buyer mindsets. A majority of consumers do not think about food and beverage packaging in terms of à ¢Ã¢â€š ¬Ã‹Å"helpingà ¢Ã¢â€š ¬Ã¢â€ž ¢ othersà ¢Ã¢â€š ¬Ã¢â‚¬  helping world hunger. Most of the time, it is more about the product packaging itself, how it looks like, and occasionally about whether it is good for the environment or not. With this taken into account, efforts in educating the broader community about its role in preventing food waste must be implemented (Harris, 2014). Consumers and customers of any product around the world are to be asked to become more socially aware of this rising issue, and to take into consideration a productà ¢Ã¢â€š ¬Ã¢â€ž ¢s packaging when purchasing; thinking about the consequences of food waste and how others donà ¢Ã¢â€š ¬Ã¢â€ž ¢t have access to this food. With the help of consumers around the globe, the world should be able to aid those who suffer from hunger. However, consumers that are already knowledgeable in green packaging and its relation to hunger around the world donà ¢Ã¢â€š ¬Ã¢â€ž ¢t always purchase food with sustainable packaging. As a consumer, one would think to just buy whatever they are used to and like, etc. Not to mention, generally, products with sustainable packaging are more expensive than products with regular feasible packaging. Taking that into consideration, having the packaging industry use green ideas will most likely raise the prices of products to accommodate, causing foods and beverage prices to rise. In turn, the concept of green packaging itself may be burdensome consumers. However, feelings towards the issue of paying for green packaging differ from person to person, as everyone has their own viewpoint. Dealing Green Packaging and World Hunger All over the world, companies have d ealt with this issue of green packaging and food waste one step at a time. Approaches to treating the issue of waste have been a series of ups and downs, and experimental designs for the industry. Around the world, there are multiple companies and brands that have tried to deal with the issue in their own way by providing particular remedies for wasteful packaging. For example, Global Green USA recently launched a trial shipment of seafood using 100% recyclable packaging. The seafood was to be delivered from Chesapeake Bay to Boston. With this, the company wanted to test the water-resistance of cardboard packaging by shipping seafood in ice (Gerlat, 2013). Compared to plastic and other fibers, cardboard packaging is a better alternative in terms of the environment, however the real concern was testing it for its safety in carrying food without waste. The question of whether this packaging will actually be beneficial in terms of feeding the hungry is still in the air. Snoqualmi e Winery also recently launched a new sustainable packaging. Though not directly regarding issues of food waste, the new sustainable packaging uses less glass and reduces 13% of carbon emissions. As well, the new design requires less fuel to transport around the world (Lopez, 2014). Arguably, the money saved from transporting this product could be put towards the packaging itself, to make it à ¢Ã¢â€š ¬Ã‹Å"food wasteà ¢Ã¢â€š ¬Ã¢â€ž ¢ friendly. With this in mind, this could also be another way to help those around the globe who are suffering from hunger. Another example includes specialty food importer and distributor Bespoke Foods. They have recently revealed a new environmentally friendly packaging for its Thai Taste meal kits. From tubs to now re-sealable pouches, the new packaging format has helped reduce the amount of packaging by approximately 70% and is now easier to use, allowing less food to spilled and wasted, and freshness to be retained (Writer, 2014). With pouches in stead of tubs, the food saved from its packaging could once again be a way to help save those who are suffering from hunger around the world. However, even with companies and brands trying to deal with the issue, many businesses in the industry donà ¢Ã¢â€š ¬Ã¢â€ž ¢t oversee the affects of wasteful packaging. Essentially, a majority of all businesses and companies have not effectively dealt with the issue of green packaging and food waste. In fact, it is very clear that there is ignorance in world hunger because if it is such an issue, why hasnà ¢Ã¢â€š ¬Ã¢â€ž ¢t the industry acted sooner? There are clear negative instances where this issue regarding packaging and world hunger has been poorly dealt with; however, the packaging industry is so vast that not everything is publicized and be simply fixed. Possible Solutions As mentioned previously, green packaging for food and beverages has become a rising issue over the years and it has been increasingly more important to the w orld. Since then, manufacturers themselves have come up with various green packaging solutions. Though not all have caught on, or were the best, green packaging has slowly been making its way into the world market. The issue of food waste due to packaging has been approached through various new ideas such as compostable metallized papers. Essentially, compostable metallized papers are just an alternative to metallized films such as foil laminated papers and foil; which are not always easy to recycle and waste food (Goodbaum, 2012). With different weights and functionality, the food concealed is better protected and not wasted due to mishaps and difficult foiling with various foods. Another way this issue could possibly be resolved is through eco-friendly thermal boxes. These boxes control the temperature of the any food inside, and most importantly; contain leaks and spills (Goodbaum, 2012). With boxes that highly prevent leaks and spills, no food can be wasted. With this, mor e efforts and food could go towards those who are hungry. Additionally, DuPont Packaging has gathered several innovative, sustainable, and cost/waste reduction solutions for green packaging from around the world. One example of their innovative ideas is FreshCase, a meat packaging that keeps meat fresher and longer to reduce food waste. With advanced packaging as such, the vacuum package maintains the meatà ¢Ã¢â€š ¬Ã¢â€ž ¢s colour, locks in freshness, as well as has an extended shelfà ¢Ã¢â€š ¬Ã¢â‚¬  all of which can greatly help the issue of food waste and better packaging (DuPont, 2012). Even with all these different innovative ideas with green packaging, it is still up to the business industry chain to fix up its kinks, There is no single cure in waste reduction and world hunger, and the globe should address this issue in every link of the food supply chain, not just the packaging industry. Green Packaging and China Since last year, according to the China Food and P ackaging Machinery Industry Association, there has been a growing trend in green packaging in China. Through cooperation amongst government and institutions, green packaging has been taking life in the country. Although the development of sustainable packaging has already gained some success in China, the country believes that they have a long way to go in terms of policies and regulations, environmental awareness, peopleà ¢Ã¢â€š ¬Ã¢â€ž ¢s attitudes and various other factors (Ringier Packaging, 2013). China is one of the more prominent Asian countries that work towards a greener packaging industry. Specifically, since 2006, international sustainable packaging company Be Green Packaging LLC has simultaneously been expanding its existing manufacturing capacity in China to meet the rapidly growing global market demand for sustainable packaging (Faerman, 2014). With China and other countries, Be Green Packaging manufactures and distributes compostable packaging for food and consumer -packaging industries around the world. The company aims to be wholesome of people, environmentally friendly, and at the same time help reduce food waste globally to help hunger. With this company in China, the countryà ¢Ã¢â€š ¬Ã¢â€ž ¢s efforts in trying to become a more green industry are slowing make its way. Reflection Usually, when one thinks about green packaging, the first thing that comes into mind is the environment; a type of packaging is meant to just benefit the planet itself. However, not many people around the world can connect packaging to hunger. I myself did not see the connection before beginning this research. To be honest, not once did I ever think that the packaging of foods and beverages could be a problem and indirectly cause world hunger. At the same time, I did not believe that fixing up packaging designs could actually help the hungry. Asia has the largest number of hungry people in the world and China specifically already has warning signs of high population and shrinking cropland (WFP, 2014). Having such a large population, aiming to have a greener packaging industry will be beneficial to China. With the large population, it can help others and themselves in terms of feeding its people who also suffer from hunger, as well as spreading the awareness of the issue. With Chinaà ¢Ã¢â€š ¬Ã¢â€ž ¢s efforts in a greener approach and prevention of food waste, I believe the country should expand and gather more assistance from other countries to make green packaging more prevalent; not just in China, but also worldwide. This is a global issue, and with this, more people around the world who suffer from hunger due to poor packaging need to be known so that they can get the food and assistance they need. With China already having a dominance and well know stand in the world market, if China were to collaborate with others, the vision of feeding those in need can become a reality. As stated previously, this is a global issue and a gl obal effortà ¢Ã¢â€š ¬Ã¢â‚¬  assistance of the entire packaging industry is the worldà ¢Ã¢â€š ¬Ã¢â€ž ¢s best solution. Works Cited DuPont. DuPont Awards for Packaging Innovation | 2012 Winners. DuPont. DuPont, 10 May 2012. Web. 20 Apr. 2014. https://www2.dupont.com/Packaging_Resins/en_US/whats_new/article20120511_dupont_award_winners.html. Faerman, Justin. Sustainable Packaging Company Be Green Packaging Acquired by The Riverside Company. PRWeb. Vocus PRW Holdings, LLC, 27 Feb. 2014. Web. 20 Apr. 2014. https://www.prweb.com/releases/2014/02/prweb11577068.htm. Gerlat, Allan. Global Green Trial Ships Seafood in Recyclable Packaging. Waste360. Penton, 31 Mar. 2013. Web. 20 Apr. 2014. https://waste360.com/waste-generators/global-green-trial-ships-seafood-recyclable-packaging. Goodbaum, Beth. Eco-Friendly Food and Beverage Packaging Becoming Ever-More Advanced | Industry Market Trends. Thomasnet News. Thomas Publishing Company, 19 July 2012. Web. 20 Apr. 2014. https://ne ws.thomasnet.com/IMT/2012/07/19/eco-friendly-food-and-beverage-packaging-becoming-ever-more-advanced/. Harris, Julie. PAC Food Waste Forum reducing food waste with green packaging. Packaging Buzz. DHT Media, LLC, 18 Mar. 2014. Web. 19 Apr. 2014. https://www.packagingbuzz.com/sustainability/2014/03/pac-food-waste-forum-reducing-food-waste-sustainable-packaging/. Lingle, Rick . Packaging Digest. Packaging Materials, Equipment, and News. UBM Canon, 7 Apr. 2014. Web. 19 Apr. 2014. https://qa.packagingdigest.com/optimization/pac-food-waste-status-and-insights. Lopez, Patricia. Snoqualmie Winery launches new sustainable packaging. Packaging Buzz. DHT Media, LLC, 8 Apr. 2014. Web. 20 Apr. 2014. https://www.packagingbuzz.com/sustainability/2014/04/snoqualmie-winery-launches-new-sustainable-packaging/. Packaging Buzz Staff. RD driving growth of green packaging. Packaging Buzz. DHT Media, LLC, 10 Dec. 2013. Web. 20 Apr. 2014. https://www.packagingbuzz.com/sustainability/2013/12/rd -driving-growth-green-packaging/. Ringier Packaging. Green food packaging in China. Ringier. Ringier Trade Media Ltd, 18 July 2013. Web. 21 Apr. 2014. https://www.industrysourcing.com/news/277635.aspx. South Carolina Commerce. South Carolina Department of Commerce. Be Green Packaging LLC Announces New Facility in Jasper County. N.p., 8 Apr. 2011. Web. 20 Apr. 2014. https://sccommerce.com/news/press-releases/be-green-packaging-llc-announces-new-facility-jasper-county. Sustainable packaging. Wikipedia. Wikimedia Foundation, 19 Apr. 2014. Web. 19 Apr. 2014. https://en.wikipedia.org/wiki/Sustainable_packaging. WFP. World Food Programme Fighting Hunger Worldwide. Hunger Statistics. World Food Programme, n.d. Web. 17 Apr. 2014. https://www.wfp.org/hunger/stats. Writer, Staff. New eco packaging for Thai Taste brand. Talking Retail. TalkingRetail, 17 Apr. 2014. Web. 20 Apr. 2014. https://www.talkingretail.com/products-news/chilled/new-eco-packaging-thai-taste-brand/. 1

Level 3 Unit 14 Essay - 3081 Words

Unit 14 Assignment E1). The Social Model of disability came about through the disability movement and other organisation campaigning for equal rights, opportunities and choices for disabled people. The social model of disability recognises that any problem of disability are created by society and its institution and that The Discrimination Acts are tools to help to improve the response of society to disability, also a wheel chair user is not hampered by their disability but by lack of adequate access to buildings. The social model may impact upon our practise as we would provide inclusive environments as a starting point for all children. The Scope website stated ‘The social model of disability says that disability is caused by the way†¦show more content†¦By the children going to respite care the children go there so the parents no their child is safe as it can be hard and distressing leaving their child somewhere else. Adults working with SEN children spend the majority of their time supporting that child however sometimes it’s the practitioners that needs the support. The role of the practitioners can be hard work and isn’t taken lightly, the practitioner needs support from other people around them to help promote their confidence and provide the correct provision for the children. A helpful support to practitioners could be the charity Mencap. Mencap work in partnership with people with a learning disability and all our services support people to live life as they choose. E5). One common condition is Dyslexia. It may be possible to detect symptoms of dyslexia before a child starts school. 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Altruism - True Altruism Does Not Exist Essay - 711 Words

â€Å"True altruism does not exist†. Discuss with reference to psychological theory and research. Many have defined altruism in a similar context, a special form of helping behaviour that is â€Å"an act that is motivated by the desire to benefit another individual rather than oneself† (Hogg Vaughan, 2008). An altruistic act does not necessarily have a negative or zero value to the actor (Margolis, 1982) but a true altruistic act is detrimental to the actors fitness and enhances another individual’s fitness, in other words, a selfless act (Batson, 1991). Throughout the evolution of altruism, there have been many controversies about the existence of true altruism. Most theories have argued that it stems from ulterior motives, but does that prove†¦show more content†¦Another motive of altruism to gain indirect returns is the egoistic motives. It is suggested by Mandeville (1732), where a person who is in a situation that causes personal distress would behave altruistically to relieve that particular distress. Although theories that suggest the non-existence of true altruism may be persuasive, it does not explain the reasons for selfless deeds done by famous figures for their love and services to people such as Mother Teresa. Batson (1991) suggested a hypothesis and feels that some people are genuinely concerned about other people’s welfare. According to his empathy-altruism hypothesis, empathic concerns produce altruism motivation and relieving their sufferings is the main priority. This hypothesis is supported by several experiments where participants are typically given an opportunity to help those in need for whom they have been led to different levels of empathic concerns. Also, recent news has reported that chimpanzees (Choi, 2007) and toddlers (China Daily, 2006) have shown true altruistic behaviour. In conclusion, the existence of altruism has yet to be proven but that does not mean it does not exist. More research has to be done in this field to explain about other cases to prove its existence. References Batson, C. D. (1991). The Altruism Question: Toward a Social-Psychological Answer. Hillsdale, NJ: Lawrence Erlbaum. China Daily (2006). Experiment finds thatShow MoreRelatedAltruism Is Ultimately Selfish1461 Words   |  6 Pagesproposal that pure selfless altruism does not exist. Bartel (1976) defines prosocial behaviour as ‘behaviour that intentionally helps or benefits another person’. Batson (1987) defines altruism as ‘helping another person for no reward, and even at some cost to oneself.’ This definition of altruism seemingly depicts the behaviour as selfless, however there is a wealth of research which suggests that this is not the case. Dawkins (1976) also provides evidence that altruism is ultimately selfish. 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Sirius Satellite Radio Marketing Plan Essay Example For Students

Sirius Satellite Radio Marketing Plan Essay Sirius Satellite Radio, Inc. SITUATION ANALYSISCOMPANY BACKGROUNDSIRIUS Satellite Radio was incorporated on May 17, 1990 as Satellite CD Radio Inc. On November 18th 1999 the company changed their name to SIRIUS Satellite Radio Inc, which is the name under which the FCC license to distribute satellite radio was given to. SIRIUS Satellite radio currently offers over 100 of music, news, sports, talk, entertainment, traffic, weather, and childrens programming to subscribers throughout the United States. Their primary source of revenue is through subscription fees, with most of their customers subscribing to SIRIUS Satellite Radio on either a monthly or a yearly basis. They also derive revenue from activation fees, advertising sales on non-music channels and the direct sale of SIRIUS radios, which are currently sold in over 6,500 retail locations around the nation. As of December 31, 2004, SIRIUS has had over 1.2 million subscribers and 375 employees. MARKETSThe overall market for Sirius is any consumer that listens to the radio. The target market that Sirius is aiming for is the 100 million automobiles currently on the road today. Sirius only has to gain a small portion of this market to become a profitable company. COMPETITIONSirius faces competition for both listeners and advertising dollars. In addition to pre-recorded entertainment purchased or paying in cars, homes and using portable players, Sirius competes most directly with the following providers of radio or other audio services:XM Radio. Siriuss direct competitor in satellite radio service is XM Radio, the only other FCC licensee for satellite radio service in the United States. XM Radio broadcasts certain programming that we do not offer. XM Radio service is also offered as an option on various car model brands, certain of which do not also offer SIRIUS radios. Traditional AM/FM Radio. Siriuss competition also includes traditional AM/FM radio. Unlike SIRIUS radio, traditional AM/FM radio has had a well established market for its services for many years and generally offers free broadcast reception paid for by commercial advertising rather than by a subscription fee. Also, many radio stations offer information programming of a local na ture, such as local news and sports, which Sirius does not offer as effectively as local radio. Some radio stations also have begun reducing the number of commercials per hour, expanding the range of music played on the air and experimenting with new formats in order to compete more directly with satellite radio services. Internet Radio and Downloading Devices. Internet radio broadcasts have no geographic limitations and can provide listeners with radio programming from around the country and the world. Although Sirius believes that the current sound quality of Internet radio is below standard and may vary depending on factors that can distort or interrupt the broadcast, such as network traffic, Sirius expects that improvements from higher bandwidths, faster modems and wider programming selections may make Internet radio a more significant competitor in the future. Direct Broadcast Satellite and Cable Audio. A number of companies provide specialized audio services through either dir ect broadcast satellite or cable audio systems. These services are targeted to fixed locations, mostly in-home. The radio service offered by direct broadcast satellite and cable audio is often included as part of a package of digital services with video service, and video customers therefore generally do not pay an additional monthly charge for the audio service. PRODUCTSSiriuss music channels offer nearly every genre in music from heavy metal and hip-hop to country, dance, jazz, Latin and classical. Each of their 65 music channels is programmed and hosted by a team of experts in their field, including musical performers and other unique personalities. Siriuss programming is dynamic, fluid and changes from time to time. In addition to their music channels, Sirius currently offers over 55 channels of news, sports, talk, entertainment, traffic and weather programming, most of which includes commercial advertising. Sirius continuously evaluates their news, sports, talk, entertainment, traffic and weather programming, and regularly implements changes designed to improve and enhance their service. Live play-by-play sports is an important part of Their programming strategy. Sirius is the Official Satellite Radio Partner of the NFL, with exclusive rights to use the NFL shield logo and collective NFL team trademarks. CHANNELSSiriuss primary emphasis is on the retail channel, specifically electronics, car and home audio, specialty, and department stores. The company sells plug-n-play receivers which are portable units that have the capability of being used in a house, car, boat, pretty much anywhere you have access to a base unit for it whether it be an FM modulated in car base or a home stereo unit base or even a standalone boom box. Sirius also sells standalone home audio receivers and in dash car receivers. Disability in The Workplace EssayObsolete Service: Both the satellite industry and the audio entertainment industry are characterized by rapid technological changes and frequent new product innovation. If SIRIUS is unable to evolve with these changes in a way that customers require and expect, the business could very well fail. Satellite radio is a very new service. Who knows how long it will be the latest in audio technology, and how long customers demand it before the next best thing comes on the market?Mission and ObjectivesSirius is changing the way America listens to music, sports, news, and entertainment. Sirius wants to provide quality, premium entertainment to everyone. MARKETING OBJECTIVESTo increase the number of outlet where Sirius is being sold by 50% over the next 2 years. To introduce a new product, streaming video, through its satellite radio service within the next 12 months. To gain approval to and begin to sell Sirius satellite radio in Canada under the Brand name Sirius Canada. SALES OBJECTIVESTo increase total number of subscribers to 15 million by 2010. To maintain sales growth over the next year regardless of the world economy. To reach the breakeven point and begin to make a profit. TARGET MARKETS AND POSITIONINGSirius is using a target market strategy to focus on selected consumer and auto maker segments. Sirius has segmented the consumer market based on lifestyle, hobbies, interests, and beliefs. Consumer Segments. Sirius is marketing to everyone. Sirius has gained exclusive contracts with most major sporting organizations. Sirius also has the only national gay and lesbian talk channel available on radio. To top it all off Sirius offers a music selection that anyone would enjoy and in 2006 will have the top radio entertainer joining their lineup, shock jock Howard Stern. Organizational Segments. To reach targeted consumers Sirius uses retail outlets across the country and has contracts with many major auto manufacturers to factory install Sirius into new autos. Siriuss plans to get maximum exposure through this segment increasing brand awareness and subscriber numbers. PRODUCT STRATEGIESSirius has realized that not all consumers are alike there for they offer a diverse selection of receivers. Currently there are four different types of SIRIUS radios: Plug and Play Radios, FM Modulated Radios, Three Band Radios and Home and commercial units. The radios are manufactured by several well known names including Kenwood, JVC, Clarion, Audiovox and the Brix Streamer (for Trucks). At the moment, SIRIUS radios can be bought at RadioShack and through EchoStars Dish Network. From 2004 onward, the radios will be available at more than 20,000 retail locations nationwide in order to offer maximum exposure. PRICING STRATEGIESSirius offers pricing structures for everyone. Sirius offers monthly service plans at a flat rate of 12.95 per month and cheaper rates on additional receivers on the same account. Also Sirius offers cheaper rates for a 1 year subscription and on a lifetime of the receiver. CONTROLSSirius will use several tools to evaluate and control activities implemented under this marketing plan. First Sirius will use monthly trend analyses to examine sales by channel, type of reseller, and by geographical area. This information will be used to make changes in advertising revenue where needed. Second, Sirius will use consumer feedback as a means of quality control. Customer feedback will be monitored for any potential problem areas, If any are discovered this information will be used for future changes. Third, Sirius will conduct a marketing audit in midyear and again at years end to evaluate the effectiveness and efficiency of the marketing programs. In this way, Sirius will be able to pinpoint areas for improvement and prepare a contingency plan for emerging problems.